The ‘mobile’ internet .mobi

I stumbled across an interesting article at the end of last year from dotMobi, I wanted to share it as there is a lot of news being released at the moment from retailers about their strong growth online and, on a personal level I have suddenly become obsessed with being able to buy and browse from my phone. I no longer switch the laptop on when I leave the office at night, If I can’t get it from a website through the phone, I search until I find a website that I can..

The 2010 dotMobi study has stated that the mobile Web is continuing its explosive global growth. The 2008 study showed 150,000 mobile-ready websites, while the 2010 study showed approximately 3.01 million sites, representing an incredible two-year growth of more than 2,000 percent. And that growth level significantly outpaces early desktop growth.

Web analysts Netcraft found that, between 1996 and 1998, the size of the desktop Web grew from 150,000 sites to 2.0 million sites, a growth rate of only 1,333 percent compared to the mobile Web’s 2,000 percent growth in the equivalent time frame.

“Many brands and businesses are seeing that mobile is a vital, unique channel and not just a smaller desktop Web. Big brands are now adopting mobile Web strategies, but we still have a long way to go, given the ubiquity of mobile phones compared to computers,” said Trey Harvin, CEO of dotMobi.  “A recent Morgan Stanley report noted that the ‘mobile internet is ramping faster than desktop internet did and will be bigger than most think’. Businesses of all sizes need to prepare for the change in how people will access content by embracing the mobile Web.”

“Small business owners must engage their growing mobile audience as large brands have. Tools like Dreamweaver and WordPress enabled this to happen on the desktop Web by making site creation fast, easy and cheap. Developments like jQuery Mobile, DeviceAtlas and goMobi are now making this happen for the mobile Web,” added Harvin.

Full report here; http://mtld.mobi/node/1857

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