How do you choose your domain names?

Choosing a domain name is one of the most important decisions you will have to make.

Whenever possible, register your company name as your main URL.  It’s what people usually try first when looking for your business website. If that name is short, memorable and describes what you do, even better.

You might also consider registering your product/service names as additional URLs. The reason?  Some companies now create mini-sites specifically for products and services. You can point the domain name to a section of the main website that features that product. Don’t forget about your customer conversions, if I’m looking to but an ‘xyxproduct’ and the domain name says I will probably be more likely to click that link in a search engine result.

Buy up ‘common’ misspellings of your domain name.  That way, you don’t leave traffic on the table and competitors won’t be able to buy the misspelled domains and filter off traffic intended for your site. This will also help capture the maximum amount possible of traffic that was searching for you and therefore intended to find your site in the first place.You have to be realistic though, it’s not commercially viable to try and cover every possible angle.

Consider purchasing the singular and plural version of your domain name.

Hyphenated and non-hyphenated versions: Consider purchasing both hyphenated and non-hyphenated versions of your domain name.

Protect your brand with other extensions. While the “.com” extension is the most popular, as a defensive measure consider also snapping up other extensions of your domain name.  Secure the .net, .info, .biz and similar extensions.  If you do business internationally, think about securing country extensions, also (such as, prioritise those that are in commercial areas of interest, don’t forget there are hundreds of variants. If you want to extend that coverage, look to areas where the country code extension has no restrictions for registration, those that require a ‘trademark’ to register are a lower risk to malicious registration.

With mobile devices becoming more popular, big brands are starting to register and develop their .mobi sites specifically for mobile users. You may have no plans to build a .mobi site today, but as mobile usage grows you may be glad you have that domain in two or three years. It has been reported from dotMobi that mobile internet is ramping faster than desktop internet did

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