Monthly Archives: December 2010

Domain Name Recovery

If someone has registered a name that you think is important to your brand, the first thing you need to do is stop and ask yourself …. is this a ‘nice to have’ or a ‘business critical domain’. The next … Continue reading

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Develop your brand

Continual research of new markets and making use of the domains in your portfolio are paramount. • Ensure domains are activated and pointing to relevant content • Monitor social media networks and secure brand identities where possible (http://checkusernames.com) • Consider … Continue reading

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Manage your online brand

Implement controls to ensure you retain your domain portfolio, a large number of ‘breaches’ are due to the loss of a domain name. • Ensure your ‘business critical’ domains are automatically renewed • Establish reliable methods of communicating with your … Continue reading

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Act on your decisions

In-line with your policy and strategy secure the domains that are available to purchase, that you can meet the registry restrictions and requirements for. Register domain names according to your budget. Priority the registrations according to a specified criteria; • … Continue reading

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A domain name strategy

Formulate a definition of guidelines to dictate future of domains. There should be a clear commercial reason for the purchase, retention or recovery action of a domain name. Your portfolio should be evaluated at least every 12 months. Domain Status … Continue reading

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Basics of a Domain Name policy

Implement a clear guide for everyone to follow. Before you move to register any additional domain names, a few basic decisions should be made. • Choose a single registrar that can meet your needs, consolidation of your portfolio will ensure … Continue reading

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What is your online Brand position?

Carry out a comprehensive Brand Audit of your current Domain Name Portfolio in line with your business objectives, this will provide you with an up-to-date analysis of your Brand Online. • Comprehensive report identifying your current portfolio and statistics relevant … Continue reading

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Implementation of a domain policy

For those of you that work in a small business this will be easy. If you work in a company that has the luxury of a marketing, technical and legal department… I’ll fall of my chair if some of your … Continue reading

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How do you choose your domain names?

Choosing a domain name is one of the most important decisions you will have to make. Whenever possible, register your company name as your main URL.  It’s what people usually try first when looking for your business website. If that … Continue reading

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What is a domain name?

Most of you visiting this site will skip this part, however, if i’ve learnt anything in life it’s not to assume.. so I’m going to start at the basics. Everything that is found on the internet has an address, so … Continue reading

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