Category Archives: Advice

Should your company name match your domain name for branding purposes?

Choosing a domain name is a really important branding decision. Whenever possible, register your company name as your main URL (domain name/website address) because it is what people enter first when searching for your website. You should also look at … Continue reading

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If you want to start up a website must you have the .com?

When deciding on what extensions suit you it’s important to decide on your commercial strategy for both the short and longer terms. If possible, it’s sensible to secure more than one, so if you are a commercial entity that is … Continue reading

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What’s in a name?

Those of you that have done a www.who.is search will know this is a new blog, the domain name was created on 16th December 2010 and as most of you will appreciate, coming up with an available, new, short, .com, … Continue reading

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Domain name breaches?

We’ve noticed a recent rise in unsolicited third party emails informing clients they have a key Domain name for sale and asking them to respond to negotiate a price.  Astonishingly these domains aren’t even registered and should the client respond … Continue reading

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Develop your brand

Continual research of new markets and making use of the domains in your portfolio are paramount. • Ensure domains are activated and pointing to relevant content • Monitor social media networks and secure brand identities where possible (http://checkusernames.com) • Consider … Continue reading

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Manage your online brand

Implement controls to ensure you retain your domain portfolio, a large number of ‘breaches’ are due to the loss of a domain name. • Ensure your ‘business critical’ domains are automatically renewed • Establish reliable methods of communicating with your … Continue reading

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Act on your decisions

In-line with your policy and strategy secure the domains that are available to purchase, that you can meet the registry restrictions and requirements for. Register domain names according to your budget. Priority the registrations according to a specified criteria; • … Continue reading

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A domain name strategy

Formulate a definition of guidelines to dictate future of domains. There should be a clear commercial reason for the purchase, retention or recovery action of a domain name. Your portfolio should be evaluated at least every 12 months. Domain Status … Continue reading

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Basics of a Domain Name policy

Implement a clear guide for everyone to follow. Before you move to register any additional domain names, a few basic decisions should be made. • Choose a single registrar that can meet your needs, consolidation of your portfolio will ensure … Continue reading

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What is your online Brand position?

Carry out a comprehensive Brand Audit of your current Domain Name Portfolio in line with your business objectives, this will provide you with an up-to-date analysis of your Brand Online. • Comprehensive report identifying your current portfolio and statistics relevant … Continue reading

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